Content Will Always Be King
Okay, let's rephrase...the right kind of content will always be king. When you create content, think about humans first and search engines second. Content is everywhere on the internet so it’s important to give your audience high quality, useful, and relevant content. You need to give your readers the valuable content they desire and make search engines happy, too.
Transform your content into a content magnet. Find different ways to engage your audience like creating a how to guide that provides step by step instructions on a specific topic. This could be through a blog post, email series, or a free downloadable guide. Show your audience that you’re an expert in your field and you want to help them make informed decisions, learn something new, or stay up to date on important topics.
Use visual and written content. Photos, videos, infographics, charts, and graphs are a great way to keep your audience engaged. Provide your readers with more resources and visuals that support your content and make it easier to understand.
Case studies give you an excellent opportunity to showcase your capabilities and the benefits of your products or services. These success stories amplify your marketing message, engage your audience, and build your authority with Google. After all, nothing speaks to a potential prospect better than real life examples of those who have achieved success!
SEO Content Writing Services
If you need help creating valuable and unique content that's both user and Google friendly, contact Kim Essex.