• Kim Essex

Essential Content for Your Website

If you have a start up business, your website will probably look much different than an established large corporation’s website. Every website should include the following essential content.


Your home page is usually the first page of contact with your visitors, so it needs to make a good first impression. You only have a few seconds to tell visitors who you are and what you do, so keep it simple. Keep your content short, concise, and to the point.


Your new visitors will want to learn more about your business, but this doesn’t mean you need to go overboard and write an autobiography. Tell a short story about your background and how your business got started.


Try to include your contact information on every page and make it visible. Depending on your type of business, your contact information might include a phone number, email address, and physical location if you have a brick and mortar business.

Call to Action

Your call to action tells your visitors what you want them to do. You might want them to call you, sign up for a newsletter, request information, buy a product, or schedule an appointment. Get your visitors to take action.

Products or Services

Tell your visitors what you have to offer. Include a list of your products or services with descriptions and available options. Add some pictures and videos.

Social Media

Include links to all of your social media sites. Make it easy for your prospects and customers to connect and engage with you on the social media sites, especially the sites they use most often.


Share some testimonials or reviews on your products or services to help build your credibility. Don't be afraid to ask your customers for them!

If you need help creating SEO content for your website, contact Kim Essex.


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