• Kim Essex

Guide to SEO Friendly URLs

A URL is more than just a web address for your website or pages. URLs are a critical tool in the battle for SEO dominance over the competition. While it’s wonderful to have catchy titles, creative content, and a killer digital marketing plan, your website might not make it to as many eyes as you’d like without great, SEO-friendly URLs. An awesome SEO-friendly URL is going to help guide search engines and users to your content. Creating a great URL for search engines isn’t complicated either. In many cases, you just need two valuable aspects to ensure your website is maximizing its search engine friendliness.

Keys to a Great SEO Friendly URL

To maximize the SEO friendliness of your URLs, be sure to include two key elements: concise and properly separated text, and the inclusion of keywords.

Formatting your SEO Friendly URLs

The best way to format a URL that will increase your SEO is to make sure three things are present. First, make sure the URL itself is between 50-80 characters. This keeps it from being too long and messy and it also allows you enough room to optimize it, which we’ll get to later. Next, make sure your URL is easy to read for algorithms and users by using a hyphen between each word. Finally, avoid things like apostrophes and contractions. They can muddy up the CSS translation when search engines read the content or page for richness.

For example:

Instead of “what’s-the-secret-to-seo”

Use “what-is-the-secret-to-seo”

Even to the human eye, the second one is easier to read and more clear in its purpose. Which gets us to our next point, making URLs more purposeful with keywords.

Keyword Integration into URLs

Like any written content on your website, keywords play a vital role in increasing your SEO. Keywords operate like codes to search engines as they try to find the best results for a user. The more you maximize, but don’t overuse, keywords in your content, the easier it is for a search engine to consider your content “rich.” Rich content is relevant and meaningful for users.

Following the formatting discussed in the last section, integrate keywords into the SEO friendly structured URL that search engines and users want to see. A great keyword should include a phrase central to the topic or idea that users would search for.

For example:

A web page for a car repair shop might want to assume a popular search for car repair-related content will be “why is my check engine light on?”

A great keyword, in this case, is “check engine light”

A good URL then would be “check-engine-light-diagnosis”

This connects the keyword, the inspiration behind the search, and the car repair shop’s website altogether for the user and search engines.

Considering Social Shares and SEO Friendly URLs

For some articles, web pages, and blogs, users might want to share the link with their friends on social media. They’re much more likely to use a URL shortener like Bitly if your URL is not concise and informative. Something short like “tips-for-insomnia” will be neater for a social share than “tips-for-insomnia-for-adults-and-troubled-sleepers.” That can be your article’s title, but don’t include too much in your URL. URLs with messy or long copy are less likely to get shared, and even less likely to get clicked on.

If you need help creating SEO friendly URLs for your website, contact Kim Essex.


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