• Kim Essex

How to Do Keyword Research for SEO Website Content

Keyword research is a very important part of creating high quality SEO content. If you spend a little time researching keywords, people can easily find it (and it will make Google happy, too). Keywords are words and phrases people enter into search engines when they’re looking for something specific. Keyword research is a critical step to successful search engine optimization for your website. Here are some basic tips to get you started.

1. Create a list of the most relevant topics about your business. For example, if you are a Fort Worth photographer who specializes in weddings and graduations, consider using topics like “Fort Worth wedding photographer” and “Fort Worth graduation photographer”. 

2. Create a list of keywords for your topics. For example, “how to choose a Fort Worth wedding photographer” and “how much does it cost to hire a Fort Worth graduation photographer”.

3. Research related search phrases. Google provides a list of related searches in the auto fill section under the search box at the top of the page and at the bottom of the search page. Try some of the related searches and you'll be able to drill down for even more lists of related searches.

4. Create a list of long-tail keywords for each topic. Long-tail keywords usually contain 3 or more words. It’s easier to rank for long-tail keywords because they are more specific, so there is less competition. For example, it would be harder to rank for “wedding photographer” than “Fort Worth wedding photographer with reasonable rates”.

5. Find out what keywords are working for your competitors. It’s good to know what keywords are working for your competitors. This is a great way to find the best performing keywords with a proven track record of success. Here's an article from Search Engine Journal explaining how to do this.

6. Use Google's Keyword Planner to finish your list. The Keyword Planner gives you search volume and traffic estimates for the keywords you’re researching. You can use Google Trends to find out which terms are trending upwards.

7. Use Answer the Public to find questions people are asking. You get 3 free searches a day with Answer the Public. Simply enter your keywords and this neat tool will pop out some common questions being asked. It's a great topic idea generator for blog posts, too.

8. Use Google Analytics to re-evaluate your keywords. It's a good idea to do this every few months. You need to know how your keywords are performing and if there are any keywords you need to add or change. Google Analytics shows you the exact keywords people are using to find your business. How cool is that?

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