• Kim Essex

How to Perform a Basic Content Analysis

You’ve spent a lot of time writing your content, so you want to make sure your content strategy is working and find out if anything needs improvement. If you don’t have the right content and the right message, your results will not last – even if you have the right keywords in place.

So, how do you analyze your content? You need to get an outside perspective. It’s important to get someone else’s opinion so it’s not biased. Ask someone you trust to look over your content – and make sure it’s someone who will give you an honest opinion.

For your content analysis, keep these questions in mind:

  • Is your content original and unique to your ideal customer?

  • Is your content informative and is it useful to your ideal customer?

  • Is your content truthful and straightforward?

  • Is your content engaging? Does it grab attention and speak directly to your ideal customer?

  • Is your content superior? Does it rank better than your competitors content on the search engines?

  • Is your content error free? Your content shouldn’t have any spelling or grammar errors. And it shouldn’t have any broken links.

Next, you need to find out if users are engaging with your content. You can use Google Analytics to learn which pages of your website are getting the most traffic. You’ll be able to see bounce rates, average time spent per visit, goal completions, and more. Goal completions will be the most important metric to track. They will show you how many people complete a specific action on your website, your number of conversions, and your conversion rate. Remember, your goals are the main reason your website exists.

To get a professional content analysis, or for help with your content strategy or content writing, contact Kim Essex.


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