• Kim Essex

How to Polish Your Website Content and Make it Shine

Once you’ve written and optimized your website content, make sure it’s polished before you publish it. Your content can make or break your online credibility, so make sure it shines! Here are a few tips.

  • Take a break. Walk away from your content for a day so you can check it with fresh eyes. You’ll be able to see mistakes more clearly.

  • Cut the excess. Cut out anything that doesn’t support your main idea. Get rid of anything that’s redundant. Remove any filler words. Can you shorten any of your sentences? Can you replace any long words with short words?

  • Make sure it flows. Did you write your content in a logical sequence? Could you rearrange it so it makes better sense? Is anything missing?

  • Check grammar, spelling, and punctuation. Your content will look unprofessional if it has errors. You can find lots of free tools online to check your content.

  • Read your content out loud. Read it out loud to yourself. You want your content to sound conversational, like you're talking to someone. If it sounds awkward when you read it out loud, make some changes. Then read it out loud to someone else. If they give you a puzzled look, you need to make some changes.

  • Ask someone else to read your content. A second set of eyes can pick up on things you’ve missed and give you some ideas for improvement.

Once you've polished your content, it's time to publish it on your website!

For all of your copywriting and content creation needs, contact Kim Essex.


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