• Kim Essex

How to Write for Humans and SEO

SEO (search engine optimization) has changed over the years. Humans decide how popular your website or article is. Think about it. What good does it do if your copy is at the top of the list for SEO but people hate to read it?

Here are some ways to write for both humans and SEO.

Focus on one main idea. Search engines and humans want copy that covers one topic or answers one question. If your copy is all over the place, humans and search engines won’t understand what you’re trying to say.

Write enough. Make sure you write enough to explain and cover your main idea, but don't just keep rambling on to get your word count up. Your readers won't like it, and neither will Google.

Use links. Inbound links are links that point to other pages on your site. Outbound links are external links that point to other sites. Links are a great way to give extra information to your reader – if they want to dig deeper and learn more.

Use keywords (but don't overstuff). Include a long-tail keyword in your title and a couple of times in your copy. Long-tail keywords are words very specific to what you are trying to say. You’ll get better search engine rankings and more targeted traffic. Use keywords in your subheadings that relate back to your long-tail keyword.

If you stuff your copy with keywords, you’ll turn off your reader and Google will penalize you for it. If you’re writing sounds like spam, change it. Your writing should sound personal and natural.

If you need help with creating SEO content for your site, contact Kim Essex.


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