• Kim Essex

SEO Best Practices for 2020

We’re almost through another year, and while things transition from 2019 to 2020, it’s a great opportunity to reflect on what’s working and what’s not working in SEO. The ways SEO succeeds isn’t always about major changes to platforms like Google Ads or even new forms of extensions. At the end of the day, marketing is all about the fluctuation of what’s resonating with audiences. Let’s review some of the new trends in SEO, as well as a few changes in audience effectiveness and some things to continue as you grow your digital presence.

New SEO Strategies for 2020

A huge trend heading into 2020 is video ads, particularly on YouTube. While influencers and creators on the popular video uploading site are frustrated with changes to things like paid ads and monetization, the changes come as a huge benefit to digital marketing. Even things like a 6 second ad on YouTube are proving to be as effective as other popular social media ad placements companies have been using for years, such as Facebook or Instagram. YouTube has 1.9 billion users worldwide, and if you’re not using YouTube as a platform for your SEO and digital marketing strategy yet, 2020 is a great time to start.

Changes to Audience Effectiveness in SEO in 2020

A big change to SEO success late in 2019 and heading into 2020 is the success of certain search engine ad extensions. Snippets, or short lists of information that sit underneath a search result, are proving to be more effective than other forms of extensions. Snippets are successful for a few reasons. They allow an extension to feature many key points about a subject in one condensed space. And if you’re creative, you can turn your snippet extensions into an enticing reason to click. Snippets are often short sentences followed by an ellipsis, indicating that there is much more to learn if a user clicks. In an almost clickbait-style presentation, snippets encourage a reader to click by offering a few quick points on a topic, indicating to them that they can continue to learn more by visiting the page. For 2020, this method will be extremely effective.

Things to Continue in SEO for 2020

If there’s one category of SEO calling for digital marketers to “keep the ship steady” it’s the increasing focus on mobile SEO and mobile platforms. There are no signs that people will return to desktop computers in a significant way, and while there are still around 30-40% of internet users on a desktop device, over 50% of internet users are mobile now. Mobile devices can be anything from a tablet to a phone, but the key point is that they are using screens that call for a mobile-friendly website view. Make sure your site is mobile-friendly, or search engines could flag your site as a non-effective site in results for mobile searches.

If you need help improving SEO on your site, contact Kim Essex.


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