• Kim Essex

What is SEO and How it Works

A lot of businesses use digital marketing to attract new customers. For some, it’s becoming their most used form of building new business. Others are still getting the handle of things online, and either way, you’ve likely heard the term SEO. After a brief review of SEO and how it works, this blog is going to help dictate the best ways in which SEO can work for your business. Let’s start with the basics.

What is SEO

SEO stands for search engine optimization, and it’s a way of building your business using search engines like Google and Bing. When an internet user searches “doctors” they will find pages and pages of websites and hits. That might be a lot to sift through, so maybe they narrow their search by looking up “primary care doctors in Fort Worth.” These phrases that narrowly point them in the direction of your business are called keywords, and search engine optimization means you are using these keywords in your copywriting, website text, and any other marketing you do online.

Why Use SEO?

SEO can have a big impact on your business. By optimizing your website and digital content with these search engine friendly keywords and phrases, you increase your chances of connecting with new customers. SEO marketing helps businesses maximize their digital reach. With a good SEO plan in place, businesses can grow exponentially.

How Does SEO Work?

SEO expands the opportunities for your business to end up on potential customers’ screens. You can master SEO by keeping in mind these key elements. First, knowing the keywords to use is essential. A lot of great keywords are long tailed, meaning 4 or 5 words long. This longer key phrase allows users who are being more specific in their online searches for products and services to find you more easily. Using SEO keywords can help rank your business higher in the results of an online search.

By making sure that users can easily navigate your website, search engines will recommend your site more often. By offering things like product pages, blogs, and other engaging content, search engines will see your site as a helpful resource to users. It all comes down to your site being optimized for Google, Bing, or any other search engine, and making it optimized for people, tool. SEO is an essential tool to increase your online web traffic and sales.

Need help creating SEO friendly content for your site? Contact Kim Essex.


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